As happens from time to time, I am making a short diversion away from the ‘bookish’ posts you will usually find here, to share one of my other pastimes with you.
Yes! I am a not so secret dissectologist – or someone who enjoys jigsaw puzzle assembly.
I’m afraid that there is no magnified link for this particular jigsaw, which is a real shame, as it features all those grocery items that I remember so well from my own childhood!
As with so many of this style of jigsaw, the traditional way of making the outside edge first, just wouldn’t have worked for me. So I just got stuck right into assembling the prominent images first and worked my way out, adding the edge pieces as I went.
Although I can remember many of these brands, I would have only been 12 years old at the end of the decade and still a little young for those solo shopping trips, so whilst I probably used or ate the majority of them, I wouldn’t have necessarily taken note of all their names.
‘1960s SHOPPING BASKET‘ – (From the ‘Memories Of The 1960s’ range)
This was the era when supermarkets, with their carrier bags, really took off. Packaging design had been changing rapidly for some years to make brands more visible on the shelf for the self-service customer – bolder images with brighter colours, along with promotional offers, such as the chance to win the latest technological achievement, a colour television set.
Since the 1930s, there had been a growing demand for slimming foods. During the 1960s, brands like Limmits and Trimmetts were added to the shopping list. A healthy option was the arrival of fruit flavoured yoghurt, a new market that exploded as the number of flavours extended from Ski’s initial taste of bilberry in 1963.
Other new arrivals included Angel Delight, Dream Topping, Mr Kipling cakes, Pop-Tarts and Kellogg’s Coco Pops (changed for a time to Coco Krispies). For washing dishes Fairy Liquid began in 1960, and J Cloth was the wonder of a thousand uses from 1967.
As supermarkets vied for every advantage, the use of Green Shield Stamps, Pink Stamps or Co-0p Stamps became part of the shopping experience – the more you saved the greater the gift claimed. This was the Swinging Sixties, the decade that saw the birth of British pop music and a new wave of fashion, boutiques and discotheques, Mary Poppins and Star Trek.
THE ROBERT OPIE SERIES
This evocative and nostalgic series of jigsaws illustrate the changing contents of the shopping basket in the 1940s, 1950s, 1960s and 1970s. The changing face of familiar brands can be seen, along with the products that have come and gone. Whatever our age, they have played a part in our lives – and our memories.
The items that make up these jigsaws come from the Robert Opie Collection, which is housed at the Museum of Brands, Packaging and Advertising in London’s Notting Hill.
Having saved the packaging and promotional materials around him since he was at school, Robert Opie gathered together the earlier story of mass manufacture from many sources.
In 1975 he held an exhibition at the Victoria and Albert Museum, and then in 1984 founded Britain’s first museum devoted to the story of our consumer society.
The displays give a sense of the evolving culture and life-style since Victorian times, represented through the everyday items that we all take for granted – from motor cars, telephones, holidays and entertainment, to all manner of branded groceries, sweets and household goods.
The collection traces the changes in social taste and tempo, the whims of style and fashion, the advent of aviation, the jazz age and the gradual emancipation of women. It’s through the fabric of our daily living – the song sheets, toys, souvenirs, postcards, magazines and posters – that the rich tapestry of the British way of life is woven together.
2020 marks 101 years since Gibsons founder, Harry Percy Gibson formed H. P. Gibson & Sons Limited. Now into their fourth generation with Harry’s great-granddaughter at the helm, they are proud of their British heritage and are still providing fun family pastimes for all ages.
The Gibsons team and product offering have grown a lot over the last ten decades, however their values remain the same. ‘Bringing people together’ underpins everything they do: from encouraging people to play games, and creating a happy working culture, to supporting a local children’s charity and valuing the relationships with their suppliers and customers.
Their 1000 piece puzzles are made from the thickest board on the market. They use 100% recycled board for their entire jigsaw range and work with the best artists from all around the world.
Check out the Gibsons website
Follow Gibsons on Twitter
Connect with Gibsons on Facebook
‘1960s Shopping Basket’ like so many of my jigsaws, was a charity shop purchase, so I am always at the mercy of the previous owner, as to whether or not they have donated a complete item. This time I was not disappointed!
Any thoughts or comments are my own personal opinion and I am in no way being monetarily compensated for this, or any other article promoting Gibsons Jigsaw Puzzles.
I personally do not agree with ‘rating’ a purchase, as the overall experience is all a matter of personal taste, which varies from person to person. However some review sites do demand a rating value, so when this review is posted to such a site, it will attract 5 out of 5 stars for quality, complexity and enjoyment.