I am not sure if this piece should be titled ‘Vintage Dissectology’ or ‘Vintage Dissectologist’!
This all stems back to the fact that I am a bit of a skinflint, when it comes to my jigsaw puzzles. I really do begrudge paying easily in excess of £10 ($16 USD), for a good quality, 1,000 piece jigsaw.
Therefore I tend to scour the charity shops (but mostly the one where I do my voluntary work), in search of my favourite advertising jigsaws.
There are just a couple of flaws in my reasoning here … Firstly, this specific style of jigsaw is rarely donated, so I generally buy them whenever I see them, resulting in something of a stock-pile at home … Secondly, it is of course, always rather hit and miss as to whether the jigsaw will actually be complete, with all its pieces intact. So far I have been very lucky in this respect, although I suppose it is only a matter of time!
My latest completed jigsaw, titled ‘The Vimto Advertising Collection’, I purchased not so long ago and despite the box being a little worn at the edges, the jigsaw was clean, bright and complete. Imagine my surprise however, when I discovered that not even the mighty ‘Amazon’ had this particular jigsaw in its catalogue, so I was unable to review it!
I really should have guessed from the phrase in the description on the box, which kind of gave the game away … “This jigsaw is a montage made up from the collection of the present day firm, J.N. Nichols (VIMTO) plc.” … The corporate name was changed way back in 2000, so that gives you some idea of the age of the jigsaw.
In 1908 John Noel Nichols set up a company in Manchester, UK making and selling pills and potions, herbs and spices, essences and soft drinks.
The unique flavour of Vimto was popular from the beginning, in both the sparkling and cordial form.
Advertising showcards and promotional novelties were supplied to the Herbalist Shops, Temperance Bars, Corner Shops, Cinema Cafes, Ice Cream Parlours and other outlets where the company’s products were sold.
The showcards were hung on the wall or propped up on the counter.
This jigsaw is a montage made up from the collection of the present day firm, J.N. Nichols (VIMTO) plc.
Actually, ‘Vimto’ is still one of the most popular drinks, now selling worldwide, although if you check out their YouTube page, I doubt whether you will see any correlation between the modern advertisements, with those depicted in the jigsaw.
If you visit the official ‘Vimto’ website and follow the ‘history’ link, the information is well presented, interesting and colourful.
I’m off now to select my next puzzling project, but don’t forget to stop by ‘JigZone’ each day, click on ‘Puzzle Of The Day’ and pit your wits against the clock and your fellow Dissectologists. It’s a great way to wake up those ‘little grey cells’ and start the day.
Have a great weekend everyone!
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